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UX & Business Design Specialist

Grow your business with Strategic Design

Reduce costs and development time with a global approach and vision to design that considers users, competitors, and business models, from Concept to MVP.

bg colorato

UX & Business Design Specialist

Grow your business with Strategic Design

Reduce costs and development time with a global approach and vision to design that considers users, competitors, and business models, from Concept to MVP.

bg colorato

UX & Business Design Specialist

Grow your business with Strategic Design

Reduce costs and development time with a global approach and vision to design that considers users, competitors, and business models, from Concept to MVP.

bg colorato

UX & Business Design Specialist

Grow your business with Strategic Design

Reduce costs and development time with a global approach and vision to design that considers users, competitors, and business models, from Concept to MVP.

My work has contributed to the success of projects for the following companies

  • flogo
  • oscar logo
  • rai logo
  • gse logo
  • teamsystem logo
  • endi logo
  • wisee logo
  • bip logo
  • tangity logo
  • teamsystem logo

Hello, I am Mattia Rizzo, an expert in UX & Business Aware Design.

I am Mattia Rizzo, your new ally for expansion

Through Strategic Design, I help companies, SMEs, and startups to design solutions that are not only effective but also economically sustainable and competitive.

Through Strategic Design, I help companies, SMEs, and startups to design solutions that are not only effective but also economically sustainable and competitive.

Curious by nature!

Since my childhood, I have always sought answers to everything, incredibly curious, I ask myself many questions. I believed and still believe that the "why" is essential to understand what makes an idea successful!

Design stories

Since I was 18 years old, I have worked as a Designer, moving from Graphic Design to Web Design, finally in 2019 to start my official career as a UX Designer, where I began to understand how successful products are structured.

Proud Designer

I can proudly say that I am happy to be a proud Designer; I have gained a lot of experience working in various sectors with different clients. This has allowed me to see the "behind the scenes" of many successful projects.

But what is the Strategic Design that I am talking about?

Strategic Design is an approach that aligns design choices with business objectives, going beyond aesthetics, usability, and UX, to create solutions that support business growth.

Mattia Immagine del profilo
Mattia Immagine del profilo
Mattia Immagine del profilo
Mattia Immagine del profilo

What distinguishes me

Designing with the eye of a designer and the vision of an entrepreneur

A project must generate value or it has no reason to exist.
A successful project generates value; a failing one does not.

A project must generate value or it has no reason to exist.
A successful project generates value; a failing one does not.

What I have understood over these years

The Design Thinking has established itself as a user-centered approach to developing innovative products, but by designing solely with this approach, we might end up creating a product that is perfect for people but too costly and impractical.

For this reason, through Strategic Design that integrates the usefulness of UX with the approach of Business Awareness, the principles of Design Thinking are extended to design whole products and services that are more effective and sustainable.

In short, Design becomes a functional tool for Business!

The crucial problem affecting many startups and small to medium enterprises: transforming users into paying customers.

Often, the difficulty arises from a design that does not sufficiently take into account the business dynamics, the specific needs of users, and the strategies of competitors. A project that does not integrate these elements is destined to fail. Without an approach that aligns all facets of the business with the actual needs of the users, your company could waste money, time, and stress your team members with the feeling of “never having arrived.”

The crucial problem affecting many startups and medium-sized enterprises: turning users into paying customers.

Often, the difficulty arises from a design that does not adequately consider business dynamics, the specific needs of users, and the strategies of competitors. A project that does not integrate these elements is destined to fail. Without an approach that aligns all facets of the business with the actual needs of users, your company could waste money, time, and stress your team members with the feeling of 'never quite getting there.'

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Mattia in front of a wall
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Mattia in front of a wall
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Mattia in front of a wall
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Mattia in front of a wall
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Mattia in front of a wall
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Mattia in front of a wall
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Mattia in front of a wall
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Mattia in front of a wall

What I have understood over these years

The crucial problem that afflicts many startups and medium-sized enterprises: converting users into paying customers.

Often, the difficulty arises from a design that does not sufficiently take into account the business dynamics, the specific needs of users, and the strategies of competitors. A project that does not integrate these elements is destined to fail. Without an approach that aligns all facets of the company with the real needs of users, your company could waste money, time, and stress your team members with the feeling of "never getting there."

The crucial problem affecting many startups and small to medium enterprises: transforming users into paying customers.

Often, the difficulty arises from a design that does not sufficiently take into account the business dynamics, the specific needs of users, and the strategies of competitors. A project that does not integrate these elements is destined to fail. Without an approach that aligns all facets of the business with the actual needs of the users, your company could waste money, time, and stress your team members with the feeling of “never having arrived.”

The crucial problem affecting many startups and medium-sized enterprises: turning users into paying customers.

Often, the difficulty arises from a design that does not adequately consider business dynamics, the specific needs of users, and the strategies of competitors. A project that does not integrate these elements is destined to fail. Without an approach that aligns all facets of the business with the actual needs of users, your company could waste money, time, and stress your team members with the feeling of 'never quite getting there.'

Acquisition

From your business, I gather information, needs, and stories, which I incorporate at every stage of the co-created project built on shared choices.

Scalable results

I provide you with the necessary tools and strategy, enabling you to see what is truly possible to achieve through mindful planning.

Affordable solution

My holistic approach, refined over time, saves you time and money, allowing you to efficiently turn your ideas into reality without waste, ensuring that every step aligns with your business objectives.

My holistic approach, refined over time, saves you time and money, allowing you to efficiently turn your ideas into reality without waste, ensuring that every step aligns with your business objectives.

My holistic approach, refined over time, saves you time and money, allowing you to efficiently turn your ideas into reality without waste, ensuring that every step aligns with your business objectives.

3.5 times faster

Do you think projects at the Agency take months? Find solutions in weeks!

Ready for development

Reach your market-ready MVP within a month with strategic design.

Mattia in front of a PC
Mattia in front of a PC
Mattia in front of a PC
Mattia in front of a PC

Grow your business with strategic design

Grow your business with strategic design

From creative design to business solutions, my services define your vision.

From creative design to business solutions, my services define your vision.

Some customers

What do my clients say?

What do my clients say?

"My clients constantly praise my services for the exceptional quality and support I provide."

"My clients constantly praise my services for the exceptional quality and support I provide."

Emanuela Strada

PM

"I met Mattia while I was working in a software house years ago and I had the pleasure of working with him on some projects, demonstrating that he is a designer with a strong understanding of the requirements and ways to design a successful product."

Lorenzo Maffioli

CEO

"Mattia supported me and my team in designing my SaaS platform and the user experience of our digital product: after several immersive and timely analyses, we were pleasantly surprised by the level of knowledge he managed to acquire, despite it being an unfamiliar sector for him. Highly recommended!."

Simone Cotini

CEO/Product Manager

"We worked together to create our app, not only focusing on the interface design but also analyzing the entire business; this allowed us to understand the needs of our users and also the scope of our product while keeping costs down. A valuable approach!!"

Oscar Loiveri

Business Specialist

"Incredible attention to detail and care for the customer. Mattia helped and supported us transparently in the early stages of design with our digital product, to identify all the dynamics of UX and Business."

Emanuela Strada

PM

"I met Mattia while I was working in a software house years ago and I had the pleasure of working with him on some projects, demonstrating that he is a designer with a strong understanding of the requirements and ways to design a successful product."

Lorenzo Maffioli

CEO

"Mattia supported me and my team in designing my SaaS platform and the user experience of our digital product: after several immersive and timely analyses, we were pleasantly surprised by the level of knowledge he managed to acquire, despite it being an unfamiliar sector for him. Highly recommended!."

Simone Cotini

CEO/Product Manager

"We worked together to create our app, not only focusing on the interface design but also analyzing the entire business; this allowed us to understand the needs of our users and also the scope of our product while keeping costs down. A valuable approach!!"

Oscar Loiveri

Business Specialist

"Incredible attention to detail and care for the customer. Mattia helped and supported us transparently in the early stages of design with our digital product, to identify all the dynamics of UX and Business."

Oscar Loiveri

Business Specialist

"Incredible attention to detail and care for the customer. Mattia helped and supported us transparently in the early stages of design with our digital product, to identify all the dynamics of UX and Business."

Simone Cotini

CEO/Product Manager

"We worked together to create our app, not only focusing on the interface design but also analyzing the entire business; this allowed us to understand the needs of our users and also the scope of our product while keeping costs down. A valuable approach!!"

Lorenzo Maffioli

CEO

"Mattia supported me and my team in designing my SaaS platform and the user experience of our digital product: after several immersive and timely analyses, we were pleasantly surprised by the level of knowledge he managed to acquire, despite it being an unfamiliar sector for him. Highly recommended!."

Emanuela Strada

PM

"I met Mattia while I was working in a software house years ago and I had the pleasure of working with him on some projects, demonstrating that he is a designer with a strong understanding of the requirements and ways to design a successful product."

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mockups
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mockups
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mockups
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mockups

Concrete results for the business with the support of strategic design, piece by piece!

Collaborating with me means gaining…


1. User experiences that convert

Design seamless journeys that lead users to take action, turning every interaction into a growth opportunity for the business.

2. Data-driven design decisions

Every choice is guided by metrics and strategic insights, ensuring that the design is not only functional but also an investment with measurable returns.

3. A team aligned with business objectives

Through BAD workshops, I transfer methods that enable the team to understand how every design element impacts business growth.

4. Scalable products to support growth

My solutions are designed to evolve with the business, featuring designs that respond to current and future market needs.

Collaborating with me means getting…


1. User experiences that convert

Design frictionless journeys that lead the user to action, turning every interaction into a growth opportunity for the business.

2. Design decisions based on concrete data

Every choice is guided by metrics and strategic insights, ensuring that the design is not only functional but also an investment with measurable returns.

3. A team aligned with business goals

Through BAD workshops, I impart methods that enable the team to understand how every design element influences business growth.

4. Scalable products to support growth

My solutions are designed to evolve alongside the business, with designs that meet current and future market needs.

What can I do for you.

What can I do for you.

My primary job today is to support companies in their growth through targeted consultancy and workshops, either by becoming part of the team or simply helping with expert analysis on specific projects.

More than 20 companies have relied on me.

Product Strategy Workshop

Stimulating 8-hour workshop to trace the sustainability of the project

In this interactive 8-hour workshop spread over 2 days, I help you design while considering business aspects and the dynamics that allow a project to generate and capture value.

Business-Aware Design workshop

Workshop on user analysis, competitors, and business and customer segment

Analysis and hypotheses of iteration, costs and benefits.

Definition of the Unique Value Proposition

Definition of competitive strategy

Operational takeaway with the subsequent steps

Business-Aware Design workshop

Workshop on user analysis, competitors, and business and customer segment

Analysis and hypotheses of iteration, costs and benefits.

Definition of the Unique Value Proposition

Definition of competitive strategy

Operational takeaway with the subsequent steps

Business-Aware Design workshop

Workshop on user analysis, competitors, and business and customer segment

Analysis and hypotheses of iteration, costs and benefits.

Definition of the Unique Value Proposition

Definition of competitive strategy

Operational takeaway with the subsequent steps

Business-Aware Design workshop

Workshop on user analysis, competitors, and business and customer segment

Analysis and hypotheses of iteration, costs and benefits.

Definition of the Unique Value Proposition

Definition of competitive strategy

Operational takeaway with the subsequent steps

Custom project

Partnership for strategic design dedicated and customized

This dedicated service allows you to have access to the expertise of a professional designer for design based on specific needs, focusing on all aspects of the project in depth.
Design phases and estimates are therefore tailored to the specific requirements of the project!

Design Full

Advanced UX analysis, support and definition to improve your product or service

Business Aware Design included, with the aim of aligning the project with business objectives.

User experience and business-centered design

Data-driven UX corrections

Mapping of user experience and user research

Design Full

Advanced UX analysis, support and definition to improve your product or service

Business Aware Design included, with the aim of aligning the project with business objectives.

User experience and business-centered design

Data-driven UX corrections

Mapping of user experience and user research

Design Full

Advanced UX analysis, support and definition to improve your product or service

Business Aware Design included, with the aim of aligning the project with business objectives.

User experience and business-centered design

Data-driven UX corrections

Mapping of user experience and user research

Design Full

Advanced UX analysis, support and definition to improve your product or service

Business Aware Design included, with the aim of aligning the project with business objectives.

User experience and business-centered design

Data-driven UX corrections

Mapping of user experience and user research

Strategic Audit Design

The strategic audit of 1-2 weeks to assess the key areas of the project

It consists of a specific analysis of the current business strategy and how design supports (or hinders) business objectives.
Strategic alignment: Is the current design aligned with long-term business objectives?
User experience: Is the UX optimized to generate value and meet user needs?
Market impact: Is the product correctly positioned to compete in its market?

UX/Strategic Audit

Analysis based on concrete data to improve business performance.

Business Model and Customer Segment evaluation process

Practical support for making informed and measurable strategic decisions.

UX evaluation, Usability Testing, Design Concept, Functionality Improvement, User Research, Competitive Analysis and more.

Operational takeaway with the next steps

UX/Strategic Audit

Analysis based on concrete data to improve business performance.

Business Model and Customer Segment evaluation process

Practical support for making informed and measurable strategic decisions.

UX evaluation, Usability Testing, Design Concept, Functionality Improvement, User Research, Competitive Analysis and more.

Operational takeaway with the next steps

UX/Strategic Audit

Analysis based on concrete data to improve business performance.

Business Model and Customer Segment evaluation process

Practical support for making informed and measurable strategic decisions.

UX evaluation, Usability Testing, Design Concept, Functionality Improvement, User Research, Competitive Analysis and more.

Operational takeaway with the next steps

UX/Strategic Audit

Analysis based on concrete data to improve business performance.

Business Model and Customer Segment evaluation process

Practical support for making informed and measurable strategic decisions.

UX evaluation, Usability Testing, Design Concept, Functionality Improvement, User Research, Competitive Analysis and more.

Operational takeaway with the next steps

Let's talk about it

Shall we start a new project together?

I like to start with a chat about your business. Fill in the form and we will organise a video call.

Book a free consultation service.

Tell me about your business, what it does and why you think that Mattia Rizzo is the right partner?

Service